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The Four: The Hidden DNA Of Amazon, Apple, Facebook, And Google

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Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And, more ominously, can anyone challenge them?

In the same irreverent style that has made him one of the world’s most celebrated business their shiny veneers . he shows how they manipulate the fundamental emotional needs that driven us since our ancestors lived in caves, at a speed and scope other can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

650 GAL t t

Penerbit

New York : Portfolio/Penguin., 2018

Deskripsi Fisik

323 p. : ind. : ill. ; 21,5 cm.

Bahasa

English

ISBN/ISSN

9780735213678

Klasifikasi

650

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Business

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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